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ARIA Motion Pictures began in 1994 as a politically
motivated rogue independent producer of TV and movie content with a mission to
prove big studio results could be duplicated by much much smaller entities, by
simply being innovative, creative, patient, and above all, very determined.
ARIA’s name is actually a testament to that early mission,
being an acronym, not a musical interlude within an opera, even though our
president was an actual San Diego Opera performer in his younger days.
Another
Radical
Indie (independent)
Attempt
So, if you said our name completely, it would be:
Another Radical Indie Attempt Motion Pictures
But a lot has changed since those days and now indie
production is the backbone of movie making. We are no longer the radical new
kids on the block trying to make a name for ourselves, but probably one of the
oldest deeply embedded indie institutions in the industry, with a long line of
political and functional successes under our belt. Not because we made it big
in production, but because we “facilitated it”.
From 1994, until about mid-way through 2004, if it was
shot in San Diego County, our people were probably part of it, and in fact, we
did a lot of work supporting and assisting the former San Diego Film Commission,
when it existed. We brought productions down from Hollywood, provided
everything in the way of locations and other resources, and were the go between
facilitators from permits to support facilities. It was a “one stop shopping”
experience for everyone shooting, and we are proud to say, during that time, we
changed San Diego’s image (in Hollywood) from being what was once called “the
ugly stepchild of the film industry”, into “Hollywood South”, once again, as it
was hailed for being in the fifties and sixties.
But in 2004, at the request of both major producers and
foreign governments, ARIA closed our facilities in San Diego in a relocation effort to take on a
mission to facilitate production in the Caribbean, and worked on setting up
facilities in the Eastern Caribbean islands for the Organization of Caribbean
States (OECS), initially requested to setup production facilities on the island
of The Commonwealth of Dominica, which ended up being the location for Pirate’s
of The Caribbean, films two and three. We were also asked to provide production
training content and techniques for Dominica's College of Arts & Sciences. Then
the request came in to setup production on the island of Grenada, by former
Prime Minister Tillman Thomas, and even another request for film training.
But on the way, our staging in Orlando took and
unexpected turn for the better, when production entities local to that area,
mainly shooting for Disney distribution, asked us to stay for a while and
assist. At that time ARIA had an aerial unit, and we owned and operated a fleet
of five helicopters dedicated to different types of shooting, and shooting equipment.
ARIA Services, and its division under the DBA of: TigerCopter LLC., were the
first to get busy in the area, but then learning that the staff of the ARIA Film Lab
was in town, we were asked to setup a teaching facility in Melbourne, Florida,
and the Henagar Center for the Performing Arts. Why was this?
The fact of the matter is, ARIA’s biggest claim to fame
over the past thirty years, is not the shows we produced, it’s the people who
shoot them! ARIA is home to the world-famous ARIA Film Lab, which has been the
birth place of the highest concentration of working crew and talent, speaking
percentage wise (not size – the school itself is small). Boasting a higher than
eighty-percent success rate of working graduates, ARIA was more responsible for
manning larger production teams than we could keep those folks for ourselves,
our students being recruited from San Diego, to Hollywood, or later in Orlando
productions.
Starting with an original staff of just eight highly efficient crew
personnel, ARIA was been capable of creating high-end high definition
content with big level results paralleling the results of a full
twenty-two member production crew, earning us the nickname: "Little
Giant". We had minimal but efficient equipment, always at the forefront
of technological developments, which have now become the mainstream for
a LOT of content these days. We shot "film-look" digital, having
developed our own camera system, long before it was popular.
With ARIA being a forerunner in HD
video production right from the beginning, we knew how to capture a
great HD product, in digital, before the rest agreed it was the way to go. Shows like: Choosin' Cruisin' are tokens to that
achievement in HD content. And our show: Why We Fly, boasts some of
the best air to air content ever seen, when high definition was still in the up-and-coming stages.
To date, we have
seen NOBODY match our air to air shots and that is a huge (and
admittedly quite arrogant) statement. However, even within the
industry, we still get rousing comments and compliments on just how
good the images are and how impossible it seems they would have been
to get. No... it wasn't easy.
| THE MOST IMPORTANT READ IN THIS WEBSITE IS IN THIS COLUMN A LOT OF HISTORY, NOT ONLY FOR ARIA, BUT FOR SAN DIEGO...
This
column did not appear in the original website to the left, which was
formatted to have its information coumn be only 720 pixels wide. This
was the only "widescreen upgrade" done from the real original
coumn width of
640 pixels wide. 640 pixel wide TV monitor screens (CRT's) of
the day were the norm until the first "high resolution" widescreen
mintors appeared... The 720 wide monitors were the first 16x9's we have
today.
Why did ARIA decide to keep their VERY OLD original
website design since 1994?
In 1992, before ARIA became a film production company, we
were a company named CompuHost. At that time, The Internet had just started up
for consumer use, and there were a few companies “getting people Online” in San
Diego at that time: CompuServe, Prodigy, America Online (AOL), and, yes US, as: CompuHost.
Back then, you, or your computer (once modems became peripheral
devices installed in computers, getting online became automated), used a dialup
modem and logged into one of our systems with a phone connection, that originally
ran at 2400 baud, through a device called a Phone Modem (If you aren’t old
enough to remember).
Prior to CompuServe (the first company, started as a
corporate inter-tie in 1969) and Prodigy (another interlink before we were all
Internet Service Providers), a company named “The World” actually started an
Internet service provider originally headquartered in Brookline, Massachusetts.
It was indeed, the first commercial ISP in the world that provided a direct
connection to the internet, with its first customer logging on in November
1989. So, by 1991, I got the hair-brained idea to start one in San Diego!
With only the ability to “negotiate” deals and get
cooperative agreements going, we did just that, and CompuHost started to form.
By the end of 1991, we had computer servers and had worked out a deal with old “Ma
Bell” to give us a chunk of lines we could rotate through an automated
switchboard. CompuHost became the smallest ISP in the world that could handle
the needs of the entire East County of San Diego. However, the Internet, once advertising hit the TV’s by
CompuServe, Prodigy, and AOL, grew faster than “the little guys” could keep up
with. So, by 1994, CompuHost sold out completely to CompuServe, and ARIA Motion
Pictures was born from those proceeds of the sale (after paying off all of the
agreements that started CompuHost).
In 1993, we had teamed up with a company named “Network
Solutions” to off-load web storage, using their servers tied to our connections
(but demand still outgrew US), so, in 1994, when we turned the keys over to
CompuServe, that one link remained, and we kept our Website Creation Services
running to support ARIA’s growth.
In January 1994, a group of guys calling themselves Yahoo
came online (yes those guys), and to promote cross-marketing and improve
website design (their goal was earning cash through online marketing) they
started RATING the early websites. They had a list of the 100 best sites (acording to them) called the:
"100 hot BEST OF WEB".
The
website you see to the left of this column made it into
the Top 30 of the VERY FIRST LIST by Yahoo (see the graphic under the
film strip), and stayed there six months. It is currently THE ONLY
REMAINING
WEBSITE ever rated by Yahoo in the first list. We were also later
awarded the same thing in February of 1997 from PC Magazine, listed as:
"THE 100 TOP WEB SITES".
It is also the only surviving 1992 ORIGINAL WEBSITE hosted in San Diego County.
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